About us

Launched as a not-for-profit company in 2013, the Save Childhood Movement (SCM) consists of a growing collaboration of individuals and organisations that share a deep concern about societal values and wellbeing and the current erosion of natural childhood. It has a particular interest in how modern culture is impacting family life and the changing nature of children’s worlds and experiences. In the three years since its launch it has established a national presence and has attracted a fast-growing number of high-profile supporters.

Until now the the movement has been a totally voluntary organisation, with minimal external funding, but a huge amount of goodwill and support from others. To ensure its sustainability and growth it now needs to pay some core members of staff and cover its main running costs.

Achievements

  • Sir Al Aynsley-Green (first Children's Commissioner for England and ex President of the BMA) became our first patron
  • Multidisciplinary Advisory Board (forty globally renowned experts)
  • Established National Children’s Day UK (NCDUK) as a nationally significant annual event 
  • Developed a large number of successful collaborations and partnerships
  • High profile ambassadors, including the National Children’s Laureate and the Children’s Dramatist.
  • Rapidly growing social media presence - frequently achieving 50,000+ views, with a current maximum reach for NCDUK of 3.2 million
  • NCDUK2016 partnership helped raise £540k for disadvantaged children
  • Highly regarded publications including the ‘Putting Children First’ Manifesto and the ‘Children’s Charter of Developmental Rights’.
  • Led the strategic development of a highly successful English Early Years Coalition
  • Developed a nationally recognised campaign with increasing political influence


In the Pipeline